lifestyle real estate

For years, Indian real estate has spoken one language: square feet. How big is the flat?How many bedrooms?What’s the price per sq ft? But quietly — almost invisibly — that language is changing. India’s housing market is no longer just about how much space you own. It’s about what that space says about you, how much you can trust it, and whether it will still hold value when the cycle...

Let’s be honest — we’ve seen celebrities endorse everything: colas, credit cards, fairness creams, insurance, bikes, banks, you name it. But naming an entire ₹4,000-crore Dubai commercial tower after Shah Rukh Khan?That’s not marketing.That’s metamorphosis. We’re entering an era where real estate isn’t just property — it’s identity. It’s lifestyle. It’s emotional capital. And...