real estate innovation

Hyper-Branding Is the New Future of Real Estate?

Let’s be honest — we’ve seen celebrities endorse everything: colas, credit cards, fairness creams, insurance, bikes, banks, you name it. But naming an entire ₹4,000-crore Dubai commercial tower after Shah Rukh Khan?That’s not marketing.That’s metamorphosis. We’re entering an era where real estate isn’t just property — it’s identity. It’s lifestyle. It’s emotional capital. And...

How IoT Is Elevating Real Estate to New Heights

Picture this: you return home after a long and tiring day. As you walk in, the lights softly brighten to your preferred hue, your favorite playlist begins, and the temperature adjusts perfectly to 24°C. No switches. No remote. Just pure comfort. That’s not the future — that’s the Internet of Things (IoT) bringing luxury to life.From Mumbai’s skyline to Pune’s glass towers, the definition of...