In 2025, India’s homebuyers are more informed than ever. While ready-to-move (RTM) homes offer instant satisfaction, a quieter revolution is happening under the scaffolding — under-construction homes are becoming the smarter, more rewarding choice.
With exclusive builder discounts, custom offers, and long-term ROI, under-construction homes aren’t just affordable — they’re an opportunity.
If you’re a smart buyer asking, “Should I grab that ₹4 lakh discount and wait two years, or just pay full price and move in now?”—this article is for you.
Under Construction or Ready-to-Move Homes: What Should You Choose in 2025?
Why Developers Are Offering Heavy Discounts in 2025
Post-Pandemic Market Shift
After pandemic slowdowns, developers are now focused on quick inventory movement. This has led to:
- Early-bird price slashes
- Scheme-driven bookings
- And yes, value-packed discounts
Inventory Push & Festive Demand
From Holi to Diwali, developers across India are offering:
- Free maintenance for 2 years
- Club membership worth ₹1–2 lakh
- Zero-EMI till possession deals
- Gold coins or valuable items
These aren’t gimmicks. They’re practical moves to ensure value reaches buyers without inflating the upfront price.
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What Makes Under-Construction Homes the Best Bet Today
Flexible Pricing & Custom Offers
Unlike RTM homes, where pricing is mostly fixed, under-construction homes allow negotiation. Builders are open to:
- Cash discounts
- Stamp duty waivers
- Modular kitchens & parking add-ons
This price elasticity is why savvy buyers are flocking to them.
Smarter Financing with No-EMI Schemes
Many builders now tie up with banks to offer:
- No-EMI till possession
- Construction-linked plans
- Minimal down payments starting at 5–10%
For salaried professionals or young families, this keeps cash flow healthy while building long-term assets.
Higher ROI & Better Location Access
Under-construction homes are usually located in developing corridors, not fully saturated markets. That means:
- Lower entry cost
- High appreciation as infrastructure develops (e.g., metro, ring roads, IT hubs)
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Case Study: How Buyers Like Prateek and Sneha Are Gaining Big
To better understand the value under-construction homes can offer, let’s look at two modeled scenarios inspired by recent buyer behavior and 99 Realty client trends.
Scenario 1: Prateek’s ₹7 Lakh Advantage in Navi Mumbai
Prateek, a salaried professional exploring homes in Navi Mumbai, compared two options in 2024:
- A ready-to-move 2BHK priced at ₹92 lakh
- A just-launched under-construction unit at ₹80 lakh
Factoring in early-bird discounts, free modular fittings, 2 years of no-EMI till possession, and club membership included, his effective cost dropped to ₹77 lakh.
“I’m saving upfront and gaining in equity over time. It’s a win-win,” summarizes a typical buyer profile like Prateek’s.
Scenario 2: Sneha’s Smart Buy in Ranchi’s Upcoming Corridor
Sneha, a government employee in Ranchi, booked a 3BHK under-construction apartment in early 2024 at ₹59 lakh in an area projected for smart-city development. By mid-2025, thanks to infrastructure upgrades and market demand, the same property was valued at ₹68 lakh.
That’s a potential paper gain of ₹9 lakh in just 14 months, without even moving in.
Note: These scenarios are modeled examples based on actual pricing trends, buyer feedback, and real estate offers from 2024–2025. Individual experiences may vary.
Ready-to-Move Homes: Is the Premium Justified?
Yes, They Offer Immediate Possession
RTM homes are perfect if:
- You’re relocating urgently
- You need rental savings right now
- You want 100% certainty on what you’re buying
But that premium often includes:
- No negotiation
- Older layouts or infrastructure
- Limited location flexibility
But What Do You Sacrifice in Long-Term Value?
In most metros, RTM homes have already maxed out their price potential. There’s less scope for appreciation — which means you’re locking in today’s price without tomorrow’s gain.
Real Value = Price + Possibility
Calculating the True Cost of Convenience
Let’s break it down:
- RTM 2BHK in Bangalore: ₹1.15 Cr
- UC 2BHK, same area: ₹97L (with ₹3L discount + ₹2L in benefits)
You save ₹18–20L instantly, plus unlock potential resale value when the property becomes ready and demand increases.
Time = Appreciation: The 2-Year Equity Growth Window
Most under-construction properties appreciate 15–25% from booking to handover. That means in just two years, your investment could:
- Outgrow inflation
- Beat FD or mutual fund returns
- Give you asset + appreciation + tax benefits
What Today’s Buyers Really Want
More Value, Less EMI Burden
Rising living costs make budget-friendly home buying more relevant than ever. Under-construction homes give:
- Low EMIs
- Phased payment options
- Freedom from debt stress during construction
A Fresh, Future-Ready Home
Who doesn’t want:
- New plumbing, electricals, interiors?
- Modern designs with better natural lighting?
- Energy-efficient, Vastu-compliant layouts?
Under-construction homes are built with tomorrow’s expectations, not yesterday’s constraints.
Don’t just look at the price tag — evaluate the total offer value. A ₹5 lakh discount might not sound game-changing at first, but when combined with no-EMI till possession, waived charges, and appreciation potential, you’re often looking at a net gain of ₹10–15 lakh over 2 years. Compare beyond the brochure. Ask the right questions. And always choose RERA-verified, developer-backed projects — like the ones we curate at 99 Realty.
Final Take: Why the Smart Money’s on Under-Construction
At 99 Realty, we believe buying a home isn’t just about moving in — it’s about maximizing your money, future-proofing your lifestyle, and making decisions with foresight.
Under-construction homes in 2025:
- Offer unbeatable discounts
- Come with smarter financial options
- Deliver real value in appreciation and flexibility
If you’re willing to wait, just a little, you’ll gain a lot more. And with verified projects, builder partnerships, and expert advisors from 99 Realty, that wait becomes a strategic step — not a risk.
FAQs
1. Are builder discounts on under-construction homes genuine?
Yes, especially during pre-launch or festive periods. Most are structured offers tied to inventory movement.
2. What are the biggest risks in under-construction homes?
Delays and overpromises—but 99 Realty only deals in vetted, RERA-registered projects to reduce those risks.
3. Can I negotiate builder offers further?
Absolutely. Things like car parking, fittings, and stamp duty are often negotiable.
4. Do under-construction homes give tax benefits?
Yes—interest paid during construction can be claimed post-possession under Section 24(b).
5. Should first-time buyers prefer under-construction or RTM?
Under-construction, if you don’t need instant move-in. It gives better value, flexibility, and price advantage.
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