Asset allocation is the most important decision an investor makes. More than individual stock selection or market timing, it determines long-term risk, return stability, and capital preservation. Within this framework, real estate occupies a unique position. It is neither a pure growth asset like equities nor a low-risk income instrument like bonds. Instead, it sits in between, offering a blend of income...
Real estate has long been one of the most trusted asset classes for wealth creation. Yet, despite its strengths, it has always come with structural limitations: high entry costs, low liquidity, long holding periods, and complex transactions. Over the last few years, technology has begun to address some of these challenges. One of the most discussed developments in this space is real estate...
Let’s be honest — we’ve seen celebrities endorse everything: colas, credit cards, fairness creams, insurance, bikes, banks, you name it. But naming an entire ₹4,000-crore Dubai commercial tower after Shah Rukh Khan?That’s not marketing.That’s metamorphosis. We’re entering an era where real estate isn’t just property — it’s identity. It’s lifestyle. It’s emotional capital. And...
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