aspirational real estate

Real Estate Tokenization: Opportunities, Limitations, and the Truth for Investors

Real estate has long been one of the most trusted asset classes for wealth creation. Yet, despite its strengths, it has always come with structural limitations: high entry costs, low liquidity, long holding periods, and complex transactions. Over the last few years, technology has begun to address some of these challenges. One of the most discussed developments in this space is real estate...

Hyper-Branding Is the New Future of Real Estate?

Let’s be honest — we’ve seen celebrities endorse everything: colas, credit cards, fairness creams, insurance, bikes, banks, you name it. But naming an entire ₹4,000-crore Dubai commercial tower after Shah Rukh Khan?That’s not marketing.That’s metamorphosis. We’re entering an era where real estate isn’t just property — it’s identity. It’s lifestyle. It’s emotional capital. And...