Coldplay

The ‘Coldplay Effect’ in Indian Real Estate: A Deep Dive into Symbolic Consumption and Its Economic Implications

In recent times, India's urban landscape has witnessed a phenomenon where purchasing property transcends mere utility, evolving into a symbol of personal success and social status. This trend, aptly termed the 'Coldplay Effect' of Indian real estate, draws a parallel between attending high-profile events and acquiring real estate assets as markers of one's achievements. Symbolism in Property...

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