Market

The First Big Step Towards Your Dream Home: How to Plan Your Down Payment Wisely

For many Indian families, buying a home is a dream years in the making. It begins with conversations around location, budget and lifestyle, followed by property visits, comparisons and discussions about home loans. Yet, one of the most crucial parts of the journey often receives less attention than it deserves: the down payment. While a home loan can finance a substantial portion of a property's cost,...

From Scroll to Sale: How Influencers and Social Media Are Transforming Real Estate Marketing

The journey to buying a home has changed dramatically. A few years ago, prospective buyers primarily depended on newspaper advertisements, property portals, hoardings, brokers, and personal recommendations to discover properties. Today, that journey often begins with a social media post, a short video, a property walkthrough, or an influencer sharing their experience of a residential project. For real...

Is 60 the New 30 for Your Dream Home?

For decades, buying a home in India has been associated with a familiar milestone: get a job, get married, raise a family, buy a bigger house. But what happens when the children have grown up, the career has ended and the calendar suddenly looks much less crowded? For many Indians turning 60, retirement is not the end of the road. It is the beginning of a different chapter—one where the question...

Why Quality Is Becoming the New Growth Driver for Indian Real Estate

India’s real estate sector is entering a more mature phase, where quality, sustainability and long-term value are becoming as important as growth and scale. The market is estimated at nearly $585 billion in 2026 and is projected to reach around $926 billion by 2031, supported by institutional investment, REIT-backed assets, corporate leasing and the continued expansion of Global Capability Centres...

How GCC Giants Are Transforming India’s Commercial Real Estate Landscape

India's office market is changing—and this time, the story is not simply about IT companies taking up more desks. Behind the cranes, new business parks and glass-fronted office towers lies a much bigger transformation. global capability centres, better known as GCCs, are becoming some of the most influential occupiers of India's commercial real estate. These centres were once largely associated with...

The Hidden Truth Behind India’s 19% RERA Agent Growth

A seismic shift is happening in India's real estate sector, and the numbers tell a compelling story. According to the latest eXp Realty India report, the number of RERA-registered real estate agents in India surged by 19% in 2025—a growth rate that signals far more than just increasing agent numbers. This is a watershed moment for India's property market, one that speaks volumes about evolving consumer...

The New Reality of India’s Real Estate Market in 2026

India's real estate market, once characterized by explosive growth and unbridled optimism, is entering a fascinating new chapter. We're not witnessing a crash—but rather a 'cautious recalibration'. It's the sound of the market catching its breath, reassessing valuations, and recalibrating expectations for what comes next. If 2022-2024 was about momentum, 2026 is about mindfulness. The question on...

Real Estate Investment in Restricted Markets (How to Avoid Them)

You've saved for years. Finally, you're ready to invest in Indian real estate. You've identified a beautiful property in a promising location, the price is reasonable, and the market shows growth potential. But then you discover: you can't buy it. This isn't a financial issue—it's a legal one. Across India, certain states impose strict regulations on land and property ownership, particularly for...

Is Now a Good Time to Buy Property in India? RBI Repo Rate Hold Explains

In boardrooms and on construction sites alike, few policy decisions carry as much weight for the Indian real estate sector as the Reserve Bank of India's repo rate call. On April 8, 2026, the Monetary Policy Committee chose to keep the rate unchanged at 5.25% — a move that, on the surface, sounds like the absence of news. But for home buyers, developers, and investors watching closely, it is anything...

Before You Fall in Love with the View, Read the Blueprint

You've found a property that checks all the visible boxes — the location is prime, the exterior looks stunning, and the project brochure is nothing short of a masterpiece. But here's the question most buyers forget to ask: What does the floor plan actually tell you? At 99Realty, we meet buyers every day — from Noida to Ranchi, Lucknow to Durgapur — who make one of the most significant...